ABN is the leading British manufacturer of pig and poultry compound feed, providing both products and complementary solutions to the pig and poultry sectors and meeting the varying needs of pig and poultry producers, including the organic market.

In addition, ABN works in partnership with pig and poultry producers to meet supply chain objectives on innovation, including carbon foot-printing.

Continuing to invest in British agriculture, ABN has plans to build a new ‘super mill’ in the East of England to meet future productivity and sustainability demands.

KW Alternative Feeds

KW Alternative Feeds

KW leads the development of alternative feeding in the UK, making it the natural choice on high performance livestock farms.  Today, the choice of alternative feeds is greater than ever, and KW is proud to offer the widest possible range to support British farmers looking to reduce costs, raise productivity and meet the challenges of the future.

KW has a network of eight manufacturing sites and two regional trading offices which support their feed specialists, across all species groups, offering instant access to accurate information on feed prices and availability.



Trident is one of the largest suppliers of co-products in the country from the food drink and biofuel industries. Marketing over 1.2 million tonnes of high-profile animal feed products, Trident is proud to support British Farmers and provide a wide range of animal feeds to blenders merchants and compounders across the UK.

Total Farm Performance (TFP)

Total Farm Performance (TFP)

TFP is an innovative offering from AB Agri that combines cutting edge technology, farming expertise and advanced analytics to improve performance across the poultry supply chain. It uses on-farm, nutrition and data expertise to help ABN customers to optimise bird performance and increase financial gain.

Cow Connect

Launched in 2017, CowConnect is part of the AB Agri business division Intellync. It is a user-friendly feed management system for improving efficiencies in weighing and feeding, made up of a number of features including an on-farm feeding system, app package, and hardware package. Coming in three packages to suit herd size and management preferences, the system provides an improved overview on feed intake, efficiency and costs, helping farmers to increase their profit and save time on their daily feedings.


Andrew Laughton

Cattle Farmer and Contract Finisher, KW Alternative Feeds customer, Chairman of National Beef Association.

Andrew Laughton’s family have farmed in the Louth area for more than four generations, finishing up to 6000 animals outside every year.

Aware of the challenges ahead for the farming industry, Andrew believes that the beef industry must maintain its points of difference against cheap imports and believes passionately in working closely with the environment, ensuring that soil health is improved for future generations to enjoy. 

Sir Peter Kendall

AHDB Chairman 2014-2020

Sir Peter Kendall is a fifth-generation arable farmer from Bedfordshire. With a degree in Agricultural Economics, Peter has worked on the farm since 1984, which is, today, a specialist arable unit of 2300 hectares, which includes local contracting agreements. Peter was president of the NFU for 8 years, between 2006 – 2014 and has been AHDB chairman since 2014. Peter’s overriding passion has been to change the image of farming from an old-fashioned industry to one that is innovative, exciting and central to facing global challenges.

Phil Bicknell

Market Intelligence Director, AHDB

Phil Bicknell has led the large team of market and data specialists at AHDB since 2017, providing high-quality, independent analysis and insight.

An agricultural economics graduate, Phil has previously held previous roles at the British Potato Council, the USDA and Bidwells, and was head of food and farming at the NFU between 2014 – 2016.

Graeme Dear

Chairman, British Poultry Council (BPC)

Graeme has a BSc (Hons) in Microbiology and PhD in Fish Diseases from Heriot-Watt University, Edinburgh. A long-spanning career in the aquaculture industry, Graeme spent 10 years as General Manager of Aviagen UK, after semi-retiring in 2018 to act a consultant to the animal protein industry. Graeme currently serves as Chairman of the British Poultry Council.

Graeme has a strong knowledge of animal protein production and markets, focussing on poultry and fish.  During his tenure within Aviagen he was actively involved in supporting the wider poultry industry and served as President of ELPHA (European Live Poultry and Hatching Egg Association), President of European Poultry Breeders (EPB) and as a member of the Management Board of the British Poultry Council (BPC).

Séan Rickard

PhD, MBA, MSc, BSc, FHEA, RiVF – Independent Economist

Séan has a 45 year career as an economist centred on food and agriculture. In 1987 he was appointed the NFU’s Chief Economist and in 1995 he joined the Cranfield School of Management as an academic specialising in business economics, becoming Director of its flagship MBA Programme.

While at Cranfield, he was an Academic Adviser to Defra on farming and rural matters, and having retired from Cranfield in 2012 he now runs a consultancy business, Séan Rickard Ltd specialising in the economics of food and farming. Sean also has a number of extracurricular roles; notably he is Chair of First Milk Members’ Council.